Holiday Pop-Up Store
To celebrate the announcement of Sony Music’s The Thread Shop and Apple Corps, Ltd partnership, Sony Music’s content team created a colorful pop up shop filled with Fab Four themed merchandise and immersive experiences. Inside, guests were surrounded by everything Beatles, from limited edition merchandise to photo ops that will make you feel like you are part of the band. Together with an amazing event design team, fabricators and producers, we were able to make this happen in under a month of planning.
Collector's Across the Universe: Kristine Summer
As part of the launch of the new merch line with Sony Music Entertainment, we premiered a video about Beatles collector and super fan Kristine Summer. The video was shown during the opening night of the event.