Museum of Food and Drink
Driven by the Senses Installation
For two years in a row, using state-of-the-art projection mapping technology and leading-edge filmmaking techniques, Vox Creative, in partnership with Infiniti, built Driven by the Senses, an innovative system that allows MOFAD visitors to journey through a city of their choice on a touchpad kiosk before entering the Infiniti Q50 (2016) and the QX30 (2017). Once the doors close, the buzz of the museum is brought to a hush and the journey begins. A special video projection paint on the windshield turns the inside of the windshield into a screen as a rear-mounted projector casts the image onto the glass.
The first version mainly utilized the front windshield as the display, whereas Version 2 took advantage of all front and side windows, creating a 270 degree wraparound effect.
Driven by the Senses: V1 Behind the Scenes
Driven by the Senses: V2 Behind the Scenes
270° Installation Videos
The three paneled layout is meant to visualize the 270° view guests would experience inside the car installation.
Chinatown, New York