Visual Brand Book
With the release of Baz Luhrmann's "Elvis" film, a yearlong marketing campaign was built out to support the anticipated influx of listeners new and old surrounding the film and beyond. The marketing plan included everything from deep dive track explainers, a short animated series connecting Elvis' cultural influence to today, music videos and more. Before any content was created a brand book was created to build a cohesive visual language across a variety of mediums.
Taking a holistic look at visual expressions in his discography, stage sets, appearances, jewelry and clothing we took inspiration at creating an identity that would emphasize and embrace the characteristics of Elvis. While aiming to appeal to both young and old fans, the identity is meant to be unmistakably Elvis, but with opportunities to bring out the unexpected expressions to catch the attention from the viewers.
The logotype with its expressive yet simple typographic lockup is meant to tie back to graphic design seen on stage, posters, trading cards and tickets in the 50s, 60s and 70s. You will see defined spaces where typography is allowed to fill the room by using custom headline hierarchy and justified text decorated gently with iconography that ties back to iconic shapes Elvis himself would use.