"Let it Snow! Let it Snow! Let it Snow!" Music Video
Since the song spans generations, the goal was to evoke a sense of warmth, togetherness and nostalgia. The video is set inside a world made entirely of stop motion paper cutouts. The story follows and older gentleman who’s browsing at an old vintage record shop. His eyes light up when he discovers the Sinatra Christmas album scribbled with his his handwriting on the back from when he was a child. The record’s magical energy transforms the old man into a child and the world into a fantastical 1950s era winter wonderland as he relives his childhood.