top of page

Gentle Giant

Social & Content


Legendary prog rock group Gentle Giant have been disbanded since 1980, but their fandom has continued to grow. Taking a holistic approach, all social channels were streamlined with a consistent cadence of social posting, PR announcements, promotional updates and exclusive content. In addition a merch line was created for the first time in the band's history. The result of all these initiatives has seen a resurgence in the band's social following and an uptick in streaming.


An online e-commerce shop was built on Shopify's platform to create a range of apparel and accessories from the band's rich catalog. To meet the demand and space of the product, a third party fulfillment center hands all shipping and packing for orders. 

Social & Premium Content

The band's accounts were streamlined and a content calendar was built, showcasing archival photos, videos and memories from the band and release content on a weekly cadence. Over time, the result was a steady increase in subscriber base and fan engagement across the band's socials. In addition, a suite of premium exclusive video content was created to support physical rereleases such as official music videos, lyric videos, track visualizers and explainers.


Gentle Giant “Just the Same” Music Video (2021 Remix by Steven Wilson)
Giant Tales - The Story Behind John "Pugwash" Weathers' Oakland A's Outfit
Gentle Giant "Inside Out" (Official Music Video)
Gentle Giant "Proclamation" Official Fan Video
The Birth of a Realisation: Gentle Giant celebrates 50 Years
Gentle Giant "Free Hand" 2021 Remix by Steven Wilson - Available June 25th- PRE-ORDER NOW!
bottom of page