Visual Brand Book
In tandem with kicking off a year-long marketing campaign for the iconic Whitney Houston, a strong systematic visual identity was needed to support the many initiatives that would be created throughout the year so that every campaign felt both unique and cohesive.
The goal was to build the foundational elements needed to be able to adapt and expand any visual asset throughout the year as content and marketing was being ideated and created. The brand book covers both core evergreen content as well as album specific tentpole moments throughout the year without deviating from the visual identity that became familiar with her fans. From incorporating the usage of her iconic signature, to bold typefaces and album specific color palettes, the brand book serves as a guide to create, build and adapt both content creation and marketing assets.